• I have been...

    building websites since Geocities existed in 1994.

    creating content since Facebook Groups started in 2007.

    designing social media campaigns/apps before they went mainstream.

    online moderating mIRC channels for a very long time.

  • How it all started?

    It started with creating my first website back in 1997. Geocities was the "it" thing and creating a website stating your name, favorite artist, introduce your a/s/l and talk about your teenage days was the "thing". Years later, moving from heavy laptops that could break your lap and desktops that sound like fire engines. I ended up with a BFA in Graphic Design.

     

    Often described as a web-savvy creative, with my creative executional and powered-thinking skills that can help me do more than what you'd expect me to do. The minute something new is out, I strive to be the first to know; learn about and share my knowledge across since I joined the advertising field in 2006.

     

    Working on a various range of international brands, from technology, fashion, non-profit and FMCG brands across the MENA region (GCC, Levant and North Africa) has taught me a lot in terms of digital marketing and innovation that serves different brand purposes.

  • Work Journey

    Experience in the past 10 years across international advertising agencies & startups.

    Leo Burnett

    Dubai, UAE

    Doha, Qatar

    Kuwait City, Kuwait

     

    Engagement Planning

    Feb 2017 - Current

     

    Digital Creative Strategist

    Jan 2016 - Feb 2017

     

    Key accounts:

    • Samsung Mobile Arabia
    • McDonald's Arabia
    • Du Telecom
    • Omantel
    • Philip Morris International
    • Bel (LVQR, Kiri & JAW)
    • GMC Arabia
    • Renault Middle East
    • Dubai Word Trade Center
    • Rio Mare Tuna

    Web/Graphic Designer

    Jun 2007 - Oct 2008

     

    Key accounts:

    • Nando's Kuwait
    • Shaya (Milano, VaVaVoom, River Island)
    • VIVA Telecom
    • The Avenues Mall
    • Mabani

    Holler

    Dubai, UAE

    Doha, Qatar

     

    Senior Digital

    Engagement Manager

    Feb 2015 - Jan 2016

     

    Key Accounts:

    • Samsung Mobile Arabia
    • McDonald's Arabia
    • Red Bull UAE
    • Du Telecom
    • MAX Fashion

    Prodigi Corp

    Amman, Jordan

    Beirut, Lebanon

    Damascus, Syria

    Erbil, Kurdistan

     

    Co-Founder /

    Digital Creative Director

    Feb 2011 - Sep 2012

     

    Key Accounts:

    • LG Levant
    • Spinneys Supermarkets
    • Istikana TV
    • Hyundai Jordan
    • Pasante Condoms
    • Tipn'tag
    • Hamley's Jordan
    • Mazaj FM
    • Beat FM
    • Mood FM

    The Online Project

    Amman, Jordan

     

    Head of Design /

    Digital Creative Director

    Sep 2010 - Feb 2011

     

    Key Accounts:

    • Zain Telecom (Kuwait, Bahrain, Iraq, Jordan, KSA & Sudan)
    • Mercedes-Benz Levant
    • Royal Jordanian Airlines
    • Vero Moda
    • Jack & Jones
    • Diet Pepsi 
    • Unicef
    • Wamda
    • Samsung Galaxy Tab

    Saatchi & Saatchi

    Amman, Jordan

     

    Multimedia Art Director

    Oct 2009 - Aug 2010

     

    Key accounts:

    • Zain Jordan
    • Jawwal Palestine
    • Samsung Levant 
    • Jordan Media Institute
    • Al-Mabaar Real Estate

    J. Walter Thompson

    Amman, Jordan

     

    Senior Graphic Designer

    Oct 2008 - Oct 2009

     

    Key accounts:

    • Toyota Jordan
    • Lexus Jordan
    • HSBC Jordan
    • Radisson Blu Amman
    • Honda Jordan
    • Fame Restaurant
  • Mental Break:

    I used to sing too!

    And I used to be twice that size I am now.

    That was 150 kgs (300 pounds)

  • Awards

    Recently awarded and recognized campaigns for my clients

    Du

    #PostWisely

    The second you share something you lose control over it and it is now public knowledge. From there on, the person can use that information against you. From valuable purchases, to your loved ones, everything can be an arsenal to the right criminal. Post Wisely: It’s your life, until you share it.

     

    Grand Prix

    Integrated

    Dubai Lynx 2017

     

    Gold

    Interactive

    Dubai Lynx 2017

    Samsung #SafetyScreen

    In 10 years, half the world’s population will suffer from myopia. Today, 1 in 10 children suffer from vision problems. Screens are an integral part of children’s lives. The problem is they hold the screen too close to their eyes. It’s a daily struggle for parents to change this behavior. We needed to make sure children watch responsibly. So, we created Samsung Safety Screen, an app that helps children hold the screen at an optimal distance from their eyes.

     

    Merit

    The One Show Awards 2017

     

    Gold

    Innovation

    Dubai Lynx 2017

    MAX Fashion

    #BeReal

    Silver

    Integrated

    Dubai Lynx 2016

     

    Bronze

    Interactive

    Dubai Lynx 2016

     

    Bronze

    Media

    Dubai Lynx 2016

    Nando’s Kuwait

    ChickenPower.org

    Top Memorable Campaign

    Campaign Middle East 2014

     

    Gold

    Food Market

    MENA Cristal Festival 2009

     

    Gold

    Integrated

    Dubai Lynx 2008

    Ooredoo

    #Alrabaa Ramadan

    Bronze

    MENA Cristal Festival 2013

     

    Bronze

    Integrated

    Dubai Lynx 2013

    Qtel

    Prophet Mohammad

    Silver

    Integrated

    Dubai Lynx 2012

  • References

    Had the pleasure of these key industry personas

    Jad Hindy

    Regional head of Innovation at FP7/MENA (McCANN)

    Dubai, UAE

    I have known Moey since 2007, when he interned as a graphic designer at Leo Burnett Kuwait. Since then Moey was ahead of everyone when it comes to understanding the web, web design and digital strategy and social media in general. Since then we had the chance of working together several times, and Moey always managed to exceed expectations. Highly recommended.

    Malek Ghorayeb

    Regional Executive Creative Director at Leo Burnett MENA

    Beirut, Lebanon

    In 2007 I received a phone call from our office in Kuwait asking for help and guidance. It's was Moey, an intern i never met at that time, left alone for an entire week in the middle of August. Phone call after phone call,i realized that this young man was able to come up and execute - alone - an entire campaign with very little guidance. An ad man was born. Since, his design skills and interest in new media made him a reference in the arab web world. His knowledge when it comes to social media, web amplifications and strategy is a must for any agency. his curiosity is a plus. A person to follow in his off and on line life. Highly recommended.

    Suzanne Bouwes

    Head of Client Servicing/Business Director at JWT Qatar

    Doha, Qatar

    Watch this man! Working with Moey was quite an experience. He has an exceptional combination of talents. He breathes and lives the www and has a deep knowledge of everything that has to do with Social Media. This combined with a very creative heart and soul. Moey is also a very good digital designer and understands the importance of the right content. A rare combination of skills, but if both talents will come together in one role, I must warn you: "Your brand will rock!!"