how it all started?
geocities was a thing back then! okay?
It started with creating my first website back in 1997. Geocities was the "it" thing and creating a website stating your name, favorite artist, introduce your a/s/l and talk about your teenage days was the "bomb". years later, moving from laptops that could break your lap and desktops that sound like engines. I ended up with studying fine arts because of a graphic attachment.
During my 4 year strike at Leo Burnett, I've been described as what you would call an "out-of-this-world" character, perhaps since I'm so dwelled in the digital world, I wash my mouth with RSS feeds. Yet, I have the creative executional and powered-thinking skills that can help me do more than what you'd expect me to do. The minute something new is out, I strive to be the first to know; learn about and share my knowledge across since I joined the advertising field in 2006.
Working on a various range of international brands, from technology (Samsung, HTC, Nokia), telecom (Zain, Du, Zain, STC) and FMCG (McDonald's, Bel, Subway) across the MENA region (GCC, Levant and North Africa) has taught me a lot in terms of digital marketing and innovation that serves different brand purposes.
Often referred to as Leo Burnett's very own “walking-encyclopaedia” as my knowledge encompasses everything from trending online topics to activities of various brands and valuable cultural insights. that is why no one hesitates to throw me in a brainstorming session, hoping to mine nuggets of information.
As a tech-enthusiast and online influencer in the Middle East, I had spoken at many conferences across the region including: ArabNet Digital Summit, Arab Social Media Forum, Kuwait Social Media Summit and Amman Tech Tuesdays. also appeared on various occasions as a TV guest on Jordan National TV, Ro’ya TV, Aljazeera TV & Alhurra TV to discuss the latest social media trends.
international advertising agencies, local startups and side jobs since 2007
Engagement Planning Director
Feb 2017 - Current
Digital Creative Strategist
Jan 2016 - Feb 2017
Senior Digital Engagement Manager
Feb 2015 - Jan 2016
Senior Digital Planner
Sep 2012 - Feb 2015
Feb 2011 - Sep 2012
The Online Project
Head of Design
Sep 2010 - Feb 2011
Saatchi & Saatchi
Multimedia Art Director
Oct 2009 - Aug 2010
Senior Graphic Designer
Oct 2008 - Oct 2009
Kuwait City, Kuwait
Jun 2007 - Oct 2008
achievements in life
some are gold and some aren't, but they're all good
MAX Fashion: Fashion For Real People #BeReal
Silver – Integrated Media – Dubai Lynx 2016
Bronze – Interactive – Dubai Lynx 2016
Bronze – Media – Dubai Lynx 2016
Nando’s Kuwait: Fred the Chicken
Top Memorable Campaign in MENA - Campaign Middle East / 2014
Gold – Food Market - MENA Cristal Festival / 2009
Gold – Integrated - Dubai Lynx / 2008
Ooredoo: #Alrabaa Ramadan Campaign
Bronze – MENA Cristal Festival 2013
Bronze – Dubai Lynx - 2013
Qtel: Prophet Mohammad Campaign
Silver – Integrated – Dubai Lynx 2013
Dubai Lynx, Campaign ME & MENA Cristal Achievements
Network of the Year / Leo Burnett MENA - Dubai Lynx / 2015
Agency of the Year / Leo Burnett MENA - Dubai Lynx / 2015
Network of the Year / Leo Burnett MENA - Campaign Middle East / 2014
Network of the Year / Leo Burnett MENA - MENA Cristal Festival / 2012
Special Mention / Jury Award – Idea - MENA Cristal Festival / 2009
Roya TV: Social Media Engagement
Live on TV back in 2012 talking about digital engagement.
had the pleasure of these key industry personas
Regional head of Innovation at FP7/MENA (McCANN)
I have known Moey since 2007, when he interned as a graphic designer at Leo Burnett Kuwait. Since then Moey was ahead of everyone when it comes to understanding the web, web design and digital strategy and social media in general. Since then we had the chance of working together several times, and Moey always managed to exceed expectations. Highly recommended.
Regional Executive Creative Director at Leo Burnett MENA
Beirut, Lebanon + Global
In 2007 I received a phone call from our office in Kuwait asking for help and guidance. It's was Moey, an intern i never met at that time, left alone for an entire week in the middle of August. Phone call after phone call,i realized that this young man was able to come up and execute - alone - an entire campaign with very little guidance. An ad man was born. Since, his design skills and interest in new media made him a reference in the arab web world. His knowledge when it comes to social media, web amplifications and strategy is a must for any agency. his curiosity is a plus. A person to follow in his off and on line life. Highly recommended.
Head of Client Servicing and Business Director at JWT Qatar
Watch this man! Working with Moey was quite an experience. He has an exceptional combination of talents. He breathes and lives the www and has a deep knowledge of everything that has to do with Social Media. This combined with a very creative heart and soul. Moey is also a very good digital designer and understands the importance of the right content. A rare combination of skills, but if both talents will come together in one role, I must warn you: "Your brand will rock!!"
Production Manager at Toronto Star
Moey is a brilliant digital strategist who is needed on any digital pitch to top tier clients. If you want to know, not only what the current trend in digital is but what the future trend will be, Moey is your man. He is aware of the most appropriate and effective digital strategies that will take you and your clients to reach beyond the stars...