• my name is @moey and I have been a #netizen of this planet for #32yrs building my career in #advertising through #creativestrategy.

    currently an engagement planning director at Leo Burnett.

  • how it all started?

    geocities was a thing back then! okay?

    It started with creating my first website back in 1997. Geocities was the "it" thing and creating a website stating your name, favorite artist, introduce your a/s/l and talk about your teenage days was the "bomb". years later, moving from laptops that could break your lap and desktops that sound like engines. I ended up with studying fine arts because of a graphic attachment.


    During my 4 year strike at Leo Burnett, I've been described as what you would call an "out-of-this-world" character, perhaps since I'm so dwelled in the digital world, I wash my mouth with RSS feeds. Yet, I have the creative executional and powered-thinking skills that can help me do more than what you'd expect me to do. The minute something new is out, I strive to be the first to know; learn about and share my knowledge across since I joined the advertising field in 2006.


    Working on a various range of international brands, from technology (Samsung, HTC, Nokia), telecom (Zain, Du, Zain, STC) and FMCG (McDonald's, Bel, Subway) across the MENA region (GCC, Levant and North Africa) has taught me a lot in terms of digital marketing and innovation that serves different brand purposes.

    Often referred to as Leo Burnett's very own “walking-encyclopaedia” as my knowledge encompasses everything from trending online topics to activities of various brands and valuable cultural insights. that is why no one hesitates to throw me in a brainstorming session, hoping to mine nuggets of information.

    As a tech-enthusiast and online influencer in the Middle East, I had spoken at many conferences across the region including: ArabNet Digital Summit, Arab Social Media Forum, Kuwait Social Media Summit and Amman Tech Tuesdays. also appeared on various occasions as a TV guest on Jordan National TV, Ro’ya TV, Aljazeera TV & Alhurra TV to discuss the latest social media trends.

  • work journey

    international advertising agencies, local startups and side jobs since 2007

    Leo Burnett


    Engagement Planning Director

    Feb 2017 - Current


    Key accounts:

    • Samsung Gulf & Arabia
    • McDonald's Arabia
    • Bel
    • Du Telecom
    • Omantel
    • Renault Middle East
    • DWTC

    Leo Burnett

    Dubai, UAE​

    Digital Creative Strategist

    Jan 2016 - Feb 2017


    Key Accounts:

    • Samsung Mobile Arabia
    • GMC Arabia
    • McDonald's Arabia
    • Bel Group (Kiri, LVQR)


    Dubai, UAE

    Senior Digital Engagement Manager

    Feb 2015 - Jan 2016


    Key Accounts:

    • McDonald's Arabia
    • Samsung Mobile Arabia
    • Red Bull UAE
    • Du Telecom
    • MAX

    Leo Burnett

    Doha, Qatar

    Senior Digital Planner

    Sep 2012 - Feb 2015


    Key Accounts:

    • Ooredoo Qatar
    • Ooredoo Group
    • Commercial Bank of Qatar
    • Enterprise Qatar
    • Qatar Olympic Committee (Handball world championship)
    • Sidra (Qatar Foundation)

    Prodigi Corporation

    Amman, Jordan


    Feb 2011 - Sep 2012


    Key Accounts:

    • LG Levant
    • Spinneys Supermarkets
    • Istikana TV
    • Hyundai Jordan
    • Pasante
    • Tipn'tag
    • Hamley's Jordan

    The Online Project

    Amman, Jordan

    Head of Design

    Sep 2010 - Feb 2011


    Key Accounts:

    • Zain Telecom (Kuwait, Bahrain, Iraq, Jordan, KSA & Sudan)
    • Mercedes-Benz Levant
    • Royal Jordanian Airlines
    • Vero Moda
    • Jack & Jones
    • Diet Pepsi 
    • Unicef
    • Wamda
    • Samsung Galaxy Tab

    Saatchi & Saatchi

    Amman, Jordan

    Multimedia Art Director

    Oct 2009 - Aug 2010



    Key accounts:

    • Zain Jordan
    • Jawwal Palestine
    • Samsung Levant 
    • Jordan Media Institute


    Amman, Jordan

    Senior Graphic Designer

    Oct 2008 - Oct 2009



    Key accounts:

    • Toyota Jordan
    • Lexus Jordan
    • HSBC Jordan
    • Radisson Blu Amman

    Leo Burnett

    Kuwait City, Kuwait

    Web/Graphic Designer

    Jun 2007 - Oct 2008



    Key accounts:

    • Nando's Kuwait
    • AlShaya (Milano, VaVaVoom, River Island)
    • VIVA Telecom (STC Kuwait)
    • The Avenues Mall (Mabani)
    • PMI
  • achievements in life

    some are gold and some aren't, but they're all good

    MAX Fashion: Fashion For Real People #BeReal

    Silver – Integrated Media – Dubai Lynx 2016

    Bronze – Interactive – Dubai Lynx 2016

    Bronze – Media – Dubai Lynx 2016

    Nando’s Kuwait: Fred the Chicken

    Top Memorable Campaign in MENA - Campaign Middle East / 2014

    Gold – Food Market - MENA Cristal Festival / 2009

    Gold – Integrated - Dubai Lynx / 2008

    Ooredoo: #Alrabaa Ramadan Campaign

    Bronze – MENA Cristal Festival 2013

    Bronze – Dubai Lynx - 2013

    Qtel: Prophet Mohammad Campaign

    Silver – Integrated – Dubai Lynx 2013

    Dubai Lynx, Campaign ME & MENA Cristal Achievements

    Network of the Year / Leo Burnett MENA - Dubai Lynx / 2015

    Agency of the Year / Leo Burnett MENA - Dubai Lynx / 2015

    Network of the Year / Leo Burnett MENA - Campaign Middle East / 2014

    Network of the Year / Leo Burnett MENA - MENA Cristal Festival / 2012

    Special Mention / Jury Award – Idea - MENA Cristal Festival / 2009

    Roya TV: Social Media Engagement

    Live on TV back in 2012 talking about digital engagement.

    Ramadan for Noobies


    This document was prepared to explain what Ramadan is and why do we compare it to Super Bowl. Presentation link: http://www.slideshare.net/moeys/ramadan-for-noobies


  • valuable references

    had the pleasure of these key industry personas

    Jad Hindy

    Regional head of Innovation at FP7/MENA (McCANN)

    Dubai, UAE

    I have known Moey since 2007, when he interned as a graphic designer at Leo Burnett Kuwait. Since then Moey was ahead of everyone when it comes to understanding the web, web design and digital strategy and social media in general. Since then we had the chance of working together several times, and Moey always managed to exceed expectations. Highly recommended.

    Malek Ghorayeb

    Regional Executive Creative Director at Leo Burnett MENA

    Beirut, Lebanon + Global​

    In 2007 I received a phone call from our office in Kuwait asking for help and guidance. It's was Moey, an intern i never met at that time, left alone for an entire week in the middle of August. Phone call after phone call,i realized that this young man was able to come up and execute - alone - an entire campaign with very little guidance. An ad man was born. Since, his design skills and interest in new media made him a reference in the arab web world. His knowledge when it comes to social media, web amplifications and strategy is a must for any agency. his curiosity is a plus. A person to follow in his off and on line life. Highly recommended.

    Suzanne Bouwes

    Head of Client Servicing and Business Director at JWT Qatar

    Doha, Qatar

    Watch this man! Working with Moey was quite an experience. He has an exceptional combination of talents. He breathes and lives the www and has a deep knowledge of everything that has to do with Social Media. This combined with a very creative heart and soul. Moey is also a very good digital designer and understands the importance of the right content. A rare combination of skills, but if both talents will come together in one role, I must warn you: "Your brand will rock!!"

    Stan Paul

    Production Manager at Toronto Star

    Toronto, Canada

    Moey is a brilliant digital strategist who is needed on any digital pitch to top tier clients. If you want to know, not only what the current trend in digital is but what the future trend will be, Moey is your man. He is aware of the most appropriate and effective digital strategies that will take you and your clients to reach beyond the stars...

  • drop me a line

    I will answer in a timely manner

  • s(talk) me